What is Google PPC? Google Pay-Per-Click (PPC) is an advertising model where businesses bid on keywords, and their ads appear at the top of Google search results. You pay only when someone clicks on your ad — not just for impressions.
🔹 How It Works Keyword Selection – Choose keywords your customers are searching for. Example: “best digital marketing company in Bangalore” Ad Auction – Advertisers bid on these keywords. Ad Rank – Google decides placement based on: Bid amount 💰 Quality Score (ad relevance, CTR, landing page quality) User Clicks – You pay only when someone clicks your ad.
🔹 Benefits of Google PPC Instant Visibility – Appear on top of Google immediately. Highly Targeted – Ads can be shown by location, device, time, and demographics. Budget Control – You set daily/monthly limits. Measurable Results – Track conversions, clicks, ROI in real time. Scalable – Works for small and big businesses.
🔹 Types of PPC Ads in Google Search Ads – Text ads on Google search results. Display Ads – Visual banners across websites. Shopping Ads – Product ads with image & price. Video Ads – YouTube PPC campaigns. App Promotion Ads – Drive installs with PPC.
